Content Creation

#17: Building Something that Outlives Yourself with Zachary Murray

Hosted by Josh Gonsalves
41 MIN 39 SEC
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Episode Description

This is part 2 of 2 of this conversation with Zachary Murray.

For part 1 go to

Josh and Zach discuss passion projects, having many obscure / niche interests, accumulating wealth, scaling businesses, the endless pursuit of learning new skills, building things that outlive your own life, productivity hacks, building a "horizontal to-do app", and much more.

Zachary Murray is the Founder & Creative Director at Foreplay, a Toronto based performance marketing and creative agency helping e-commerce and D2C brands scale alongside their own internal ventures including Nomadic Fabrics which scaled to over 7 Figures in the first year.

Connect with Zach is on Instagram @thisis_zach (

Foreplay is currently hiring @weareforeplay (

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  • Zach wants to find a passion project where he could be the customer
  • Having obscure / niche interests
  • Combining your passions and hobbies with your work
  • Have the same lifestyle as your customer to stay relevant and empathize with your customers
  • Josh talks about how his new company Longboi started
  • Traffic Secrets book by Russell Brunson
  • Zach's advice for doing more than one project at a time
  • Zach wants to accumulate wealth via an exit of a company or asset he sells to fund future projects
  • Scaling a software business vs. product-based business
  • Selling a software business vs. a product business
  • Building and marketing a successful D2C (direct to consumer) brand
  • Dollar Shave Club
  • Marketing to a focused niche audience
  • Zach is looking to sell his company Nomadic Fabrics
  • Zach talks about the moment he realized he shouldn't be working on Nomadic
  • E-commerce companies typically sell at 32x their monthly profit
  • Zach's YouTube channel
  • Zach's journey creating YouTube videos since he was in the 10th grade
  • Diversifying and having multiple streams of income
  • Zach started getting into leather working
  • Penn and Teller Magic Masterclass
  • The problems and decision fatigue associated with having some many hobbies and things to do
  • The endless pursuit of learning skills
  • Learning lots of new things to make connections between them all
  • Eliminating distractions
  • Building something that outlives yourself
  • Jason Silva
  • Josh tells the story of Steve Jobs telling Pixar President Ed Catmull how their stories will outlive Apple products for generations
  • Building works of art that live on for generations
  • Leonardo Da Vinci saw himself more as an architect and scientist, but is known for being an artist
  • The Buddha and the Badass book by Vishen Lakhiani
  • Mindvalley
  • The Code of the Extraordinary Mind book by Vishen Lakhiani
  • Sleep Mastery course on Mindvalley
  • Chronotypes
  • Becoming financially succesful, while avoiding complacency
  • Incorporating journaling as a daily practice
  • Atomic Habits book by James Clear
  • Habit chaining / habit stacking
  • Thomas Frank's note-taking Notion template
  • Roam Research
  • Zach thinks "horizontally" rather than "vertically", more like a timeline than a vertical document
  • Zach felt like he had more time in a day when he laid out his schedule horizontally in a timeline rather than a vertical list
  • Biodiversity of people who think on an X axis vs. a Y axis
  • Chronodex
  • Josh and Zach brainstorm building a time-tracking tool in Google Sheets or Airtable with multiple views depending on how you want to visualize time
  • The changing of seasons moving from summer to autumn

Thanks for coming this far! if you're reading this, it is no accident. The universe brought you to this corner of the internet for a reason, and you're on the right track. I already know that you're an amazing person and I can't wait to connect with you!

— Josh

Episode Transcript

Josh Gonsalves
Mind Meld Podcast Host

Hi, I'm Josh Gonsalves, the host and producer of Mind Meld. I'm also a Canadian Academy Award-nominated director and Co-founder of Contraverse, an immersive media company. I'm a multi-media experience designer living and working in Toronto, operating at the intersection of design and exponential technologies to develop solutions that change the world for the better.

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